With all the trendy, photogenic cafés popping up over Hong Kong, you might have missed the OG minimalist café, Ethos. Opened in 2014, it slowly rose to fame through word-of-mouth, amassing visitors from all over the city, and four years on, it still stands strong as a crowd favourite. What makes it so special? Here’s a look into the original eatery that started it all.
Unlike the mass of cafés on the market, Ethos adopts a duo identity as a casual restaurant and a specialist store selling niche design goods. After a meal, visitors can have a look around the store space and bring home a piece of trendy souvenir.
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Concrete slabs and raw surfaces: Ethos is every architect’s dream, full stop. The stylish brand aims to celebrate aesthetics and emerging creators in Hong Kong, and its intention is well demonstrated by its beautiful architecture. When Ethos first opened four years ago, it was met with enthusiasm by both the general public and artistic personalities. It went on to drive the minimalism trend that can be found echoed in so many cafés today, but if there’s one place to experience great design, then it’ll always be Ethos.
Those who have an appreciation for finely plated food will be delighted with their order from Ethos. The café pays the same care of presentation to its food as its architecture. Salad, sandwich or pasta, you can expect each dish to arrive at your table Instagram-ready.
The Smoked Salmon Panino, pictured above, is served with avocado, ricotta and capers arranged artistically between two lightly toasted pieces of ciabatta. It’s a hearty meal that is delicious in its simplicity of flavours with the added bonus of being a great Instagram photo. For its reasonable price, it’s definitely value for money.
Beautiful cafés are now aplenty in Hong Kong but you really can’t skip the OG. There is a reason why Ethos has inspired so many similar concepts around the city. If you’re up for a coffee in the area and find that many of the hyping, newly opened coffee shops are full, then make your way to Ethos. It’ll be worth the visit, I promise.
93 Hill Road, Kennedy Town, Hong Kong
+852 2833 2127
Explore the rest of Sheung Wan’s gems:
- Anything But Salads
- ATUM Images
- Coffee by Zion
- Mr. S. Y. Punti
- Polygon Café
- Sancho Coffee
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