It was more than a month ago when I first found out about Floom Floom 鳥語. I was desperate to visit before the media discovered it, but as luck would have it, I was in London for three weeks. I remember scrolling through Instagram every day in a different continent, watching as the café gained popularity. My heart sank deeper day by day. Damn, I was sad. (And damn, my life is even sadder, as you just found out.) But because I liked the café’s interior architecture so much, I decided to go anyway even if I wasn’t one of the first to do so anymore. So jetlag and all, that was exactly what I did within a few days of flying back to Hong Kong.
Floom Floom is located in the heart of Tsim Sha Tsui just four minutes away from the MTR station nestled on the 10th floor of a commercial building called The Lamma Tower. It’s open daily and serves a mixture of Japanese and Western-style food. If you’re an avocado lover, you’re in for something good. Hong Kong has finally (and about time too) caught up with the avocado hype and the café is one of the first in the city to capitalise on it. Expect a menu offering a range of healthy rice, pasta and sandwich dishes complimented with fresh ingredients such as okra, figs, carrots and of course, avocado.
Floom Floom fills up a small white room with an open kitchen at one end and a tatami seating area at the other end, where you’re required to take your shoes off. The largest area in the middle of the room is lined with wooden tables of varying shades that, along with the green and blue sofas next to the floor-to-ceiling window, give the overall café a natural ambience. Pinky and I, being the concrete lovers that we are, were more attracted to the tatami section as the walls in that particular end were grey… and honestly, who cares if it’s just paint and not really concrete?
Like many casual cafés such as Mum’s Not Home and Lucy Coffee n Food, Floom Floom also earns a bit on the side by selling clothing items. In this case, the clothes are actually from the café owner’s store, Stranger Room, and appears to serve as decor to the interior at the same time. The pieces on display on the day we visited were simple, neutrally coloured and reminded me of the normcore style from Muji.
Although we felt like other items such as the smoked salmon pasta, Pinky and I picked the most Instagrammable dishes in the end after scrolling through previous customer photos on Openrice. I know, once again, all for the ‘gram. We ordered the Avocado, Crab Stick, Scallop Sashimi Rice topped with a Japanese Onsen Egg, the Japanese-style Avocado Tofu Salad and finished off with a Matcha Soda to quench our thirst. The food was light so if you’re not too hungry, Floom Floom is definitely a nice choice for lunch. The prices on the menu range from HKD$80 to slightly above $100, which is a tad expensive for the small portion, but I mean… as long as the food is photogenic, right? 😉
Pinky and I actually spent one hour (yes, you heard right) taking photos of Floom Floom’s interior before we even dug into our food. Before you call us crazy, we hadn’t seen each other since we visited Storerooms No. 3 at the end of July, so we chatted nonstop when we sat down and completely forgot to order. When we finally made our choices fifteen minutes later, it took a long time for the food to come. You have to understand that we couldn’t begin our photo-taking session until the food arrived. Still, I can’t deny that we were slightly over the top, ha.
I’d probably return to Floom Floom if I particularly craved avocados. For now, I’m going to wait for the hype to die down and for the staff to become a little more experienced. It wasn’t that the service was bad in any way – although there were a few mix-ups, like when the waitress gave us the bill for the previous diners who had already left (which left us to wonder whether or not the customers before us even paid for their food) and when she forgot to add the Matcha Soda we ordered to our bill (we kindly reminded her because we’re good people). But asides from that, the waitress was actually really accommodating when both Pinky and I requested our soy sauce on the side cos we were scared the food might be too salty.
And anyway, how can I not come back for oh so photogenic concrete tatami area?
10F, The Lamma Tower, 12-12A Hau Fook Street, Tsim Sha Tsui, Hong Kong
+852 5603 8586
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