It was more than a month ago when I first heard about Floom Floom 鳥語. I was desperate to visit before the media discovered it, but as luck would have it, I was in London for three weeks. I remember scrolling through Instagram every day in a different continent, watching as the café gained popularity. I knew it would be crowded by the time I got to visit, but I liked the café’s interior architecture so much I decided to go anyway. So jetlag and all, that was exactly what I did within a few days of flying back to Hong Kong.
Floom Floom is located in the heart of Tsim Sha Tsui, nestled on the 10th floor of a commercial building called The Lamma Tower. It’s open daily and serves a mixture of Japanese and Western-style food. If you’re an avocado lover, you’re in for something good. Hong Kong has finally caught on to the avocado hype and the café is one of the first in the city to capitalise on it. Expect a menu offering a range of healthy rice, pasta and sandwich dishes complimented with fresh ingredients such as okra, figs, carrots and of course, avocado.
Floom Floom fills up a small white room with an open kitchen at one end and a tatami seating area at the other, where you’re required to take your shoes off. The largest area in the middle of the room is lined with wooden tables of varying shades that, along with the green and blue sofas next to the floor-to-ceiling window, give the overall café a natural ambience.
Like many casual cafés such as Mum’s Not Home and Lucy Coffee n Food, Floom Floom cashes in on the side through clothing sales. In this case, the clothes are actually a brand by the café owner’s store, Stranger Room, and appears to serve as decor to the interior at the same time. The pieces on display on the day we visited were simple, neutrally coloured and reminded me of the normcore style from Muji.
Although we felt like other items such as the smoked salmon pasta, my friend and I picked the most Instagrammable dishes after scrolling through previous customer photos on Openrice. Once again, all for the ‘gram. We ordered the Avocado, Crab Stick, Scallop Sashimi Rice topped with a Japanese Onsen Egg, the Japanese-style Avocado Tofu Salad and finished off with a Matcha Soda to quench our thirst. The food was light so if you’re not too hungry, Floom Floom is definitely a nice choice for lunch. The prices on the menu range from HKD$80 to slightly above $100, which is a tad expensive for the small portion, but I mean… as long as the food is photogenic, right?
My friend and I actually spent one hour taking photos of Floom Floom’s interior before we even dug into our food. Before you call us crazy, we hadn’t seen each other since we visited Storerooms No. 3 at the end of July, so we chatted nonstop when we sat down and completely forgot to order. When we finally made our choices fifteen minutes later, it took a long time for the food to come. Hey, you have to understand that we couldn’t begin our photo-taking session until the food arrived!
I’d probably return to Floom Floom if I suddenly crave avocados. For now, I’m going to wait for the hype to die down and for the staff to become a little more experienced. It wasn’t that the service was bad in any way, but there were a few mix-ups, which I won’t delve into. But asides from that, the waitress was really accommodating when both my friend and I requested our soy sauce to come on the side.
And anyway, how can I not come back for oh-so-photogenic concrete tatami area?
10F, The Lamma Tower, 12-12A Hau Fook Street, Tsim Sha Tsui, Hong Kong
+852 5603 8586
More great finds on the dark side (Kowloon):
- Be Tabula Rasa Studio
- Café Hillywood
- Feed Your Nerves
- Lo Yi Faateng
- Lucy Coffee n Food
- Mum’s Not Home
- Storerooms No. 3
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