I discovered Knead during the second week of its soft opening back in March when it wasn’t even indexed on the top Hong Kong food listing site, Openrice.com, yet. I was surfing through Instagram one night and I managed to stumble across this little café in Sheung Wan, so just a few days later, I went to try it out. More than half a year later, I decided to revisit this humble little sandwich shop to see how it was doing.
Knead serves DIY sandwiches and salads without service charge, has the friendliest staff, ticks all the sweet spots of a great café… but the best of all? The minimalistic interior! Both times I went, I spent more than half an hour just taking pictures of the café itself before I even dug into my food, and even then I had to photograph my eats from many multiple angles.
Located on Jervois Street in Sheung Wan, Knead looks welcoming from the get-go with its open interior so that customers can enjoy the sunshine while eating during the day. While it’s great for someone like me who hates the cold air conditioning in many of the city’s malls and eateries, it might not strike so well with someone who doesn’t like the Hong Kong’s summer heat.
The store is furnished in neutral colours – think grey, sawdust and off-white. It’s matched with tiffany blue walls, a shade that sends Hong Kong girlies screaming in delight. Every girl loves Tiffany, right? What works is the minimal choice of decorations and the colour scheme, which does not overcomplicate things. One thing I don’t get about the decor, though, are the fake flies on the walls. I suppose Knead included them to echo nature, but to me, they looked a bit creepy – and a bit too realistic!
Although I chose to customise my sandwich and salad, Knead provides a menu of combo suggestions so you don’t end up picking selections that are too atrocious. But c’mon now, who doesn’t love DIY-ing their own food? It’s like a grown-up version of playing with your food that you weren’t allowed to do when you were a baby.
At the time of visit, custom salads started at HKD$63 for one free main topping and two side toppings. Custom sandwiches started at $58 again, for one free main topping and two side toppings. You can’t really go wrong with the ingredients because they’re completely catered to your needs and if your food tastes bad, then it’s on you. Don’t say Knead didn’t warn you, their combo suggestions exist for a reason!
With free wifi, no service charge and friendly staff, Knead has been a consistently great café I’ve returned to regularly. The open interior means that I can even work there when it’s not busy on weekdays because it isn’t freezing with indoor cooling. I also love that customers can help themselves to water, which is perfect for me knowing how much I can gulp down. I definitely recommend this little eatery if you’re in the area and are looking for a quick bite to get you through the day.
G/F, 28 Jervois Street, Sheung Wan, Hong Kong
+852 2851 7778
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