Everyone knows Instagram is so not instant. I will be first to admit this – my Instagram is basically a collection of latergrams, sometimes with the uploaded image actually being more than a week old. In worst cases, I’ve uploaded pictures to my Instagram that are a month old… which aren’t even #throwbacks.
Instagram has evolved into a miniature blog that has deviated from its original intended function – to be instantaneous, like its name states. It doesn’t help that the most popular Instagrammers are the ones with all the photo-filters, themed images, and latergrams. And lets just admit it – everyone loves fame, everyone loves recognition – who wouldn’t want people praising their beautifully photoshopped and tweaked images?
That isn’t to say that this evolution of Instagram is bad. No, not at all. I personally love the new artsy take, though sometimes the amount of gloss and phoniness that I find on the app does irritate me. But overall, it’s great!
Still, without users utilising Instagram as it is supposed to be utilised, something needs to fill that gap.
Created in 2011, 80% of Snapchat’s users are located in the U.S. It was only recently did I notice that the app was starting to become popular to young adults in Hong Kong. Local celebrities, bloggers and businesses have all flocked to embrace it, and it makes sense, after all – don’t ruin your beautiful Instagram feed, use your Snapchat instead because no matter how ugly your photos or videos are, they’ll be gone in 24 hours!
With its ever-growing popularity, the app itself has stepped up its game to draw in even more users. Now, the video function allows you to pretend to be Iron Man or vomit rainbows!
I personally use Snapchat quite a lot, and I love viewing the real lives (well, more realistic anyway) of people I follow on social media. When I’ve scrolled through all the updates on my Instagram feed, it’s fun to switch to Snapchat and see the what happens behind-the-scenes. There’s something beautiful in pulling an ugly face and setting the image to only be viewed for one second.
Media platforms and businesses have also taken on this new app in order to promote their brands. Two examples I follow based in Hong Kong are Sassy Media and Elephant Grounds Coffee. The first is an online ‘magazine’, and the second is a café. I love seeing the everyday menu in raw form on Elephant Grounds Coffee’s Snapchat story!
I’m hoping the app will catch on faster with Hong Kong citizens, and I’m sure it will with the ability for businesses to promote themselves and make money. Because money is basically everything in our capitalist city, am I right?